{"id":2665,"date":"2011-01-27T21:04:50","date_gmt":"2011-01-27T21:04:50","guid":{"rendered":"https:\/\/alisonsdiary.com\/?p=2665"},"modified":"2012-05-29T21:48:31","modified_gmt":"2012-05-29T20:48:31","slug":"most-glamorous-boutique-in-edinburgh-opens-pop-up-shop-90-off","status":"publish","type":"post","link":"https:\/\/alisonsdiary.com\/2011\/01\/most-glamorous-boutique-in-edinburgh-opens-pop-up-shop-90-off\/","title":{"rendered":"Most glamorous boutique in Edinburgh opens Pop up shop &#8211; 90% off!"},"content":{"rendered":"<figure id=\"attachment_881\" aria-describedby=\"caption-attachment-881\" style=\"width: 118px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/alisonsdiary.com\/wp-content\/uploads\/2010\/04\/images4.jpeg\"><img loading=\"lazy\" class=\"size-full wp-image-881\" title=\"images\" src=\"https:\/\/alisonsdiary.com\/wp-content\/uploads\/2010\/04\/images4.jpeg\" alt=\"\" width=\"118\" height=\"89\" \/><\/a><figcaption id=\"caption-attachment-881\" class=\"wp-caption-text\">You wouldn&#39;t think this was me would you? Well it&#39;s not.<\/figcaption><\/figure>\n<p>Pop up shop. Now come on this time two years ago you would have assumed that was something to do with your toaster. Pop tart. Pop up. Shop. Well I would. But then I am not quite the full shilling. So it turns out the concept of the pop up shop is no less than a <strong>brilliant <\/strong>marketing tool.<\/p>\n<p>Late 2010 I was walking along George Street in Edinburgh when I clocked what used to be an empty shop unit bursting with clothes. Being a nosy old trout,\u00a0 the snout was in and no sooner was my head round the door than someone said &#8216; Austin Reed pop up shop only here for a few days &#8216; and I was in like a whippet. Of course I don&#8217;t know if whippets shop at Austin Reed &#8211; mind you to be honest I don&#8217;t normally but as they were flogging\u00a0 jumpers\u00a0 from \u00a310 I did that day. And I can&#8217;t tell you how happy it made me to buy things I didn&#8217;t need for considerably less than I would have expected had I bought them at normal price which I wouldn&#8217;t have because I don&#8217;t go into Austin Reed. Hmmmn. See? No me neither. But it is Brilliant marketing.<\/p>\n<figure id=\"attachment_2670\" aria-describedby=\"caption-attachment-2670\" style=\"width: 187px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/alisonsdiary.com\/wp-content\/uploads\/2011\/01\/images-4.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-2670\" title=\"images-4\" src=\"https:\/\/alisonsdiary.com\/wp-content\/uploads\/2011\/01\/images-4.jpg\" alt=\"\" width=\"187\" height=\"269\" \/><\/a><figcaption id=\"caption-attachment-2670\" class=\"wp-caption-text\">Fishing for compliments - gratuitous male model who needs clothes.<\/figcaption><\/figure>\n<p>So you may ask, and it would not be unreasonable, what the hell is she wittering on about.<\/p>\n<p>Well <a href=\"http:\/\/www.janedavidson.co.uk\">Jane Davidson<\/a> &#8211; store to the stars, glamorous emporium of lovely designer clobber, frequenter of Best Boutiqe in the\u00a0World lists\u00a0\u00a0whose perfectly formed boutique is usually nestled in Thistle Street\u00a0\u00a0is opening a pop up shop in the West End.\u00a0Specifically\u00a0\u00a0Stafford Street. Opening \u00a0tomorrow (28th January) \u00a0and there is up to 90% &#8211; be still my beating heart &#8211; off their stock. I am far too excited about that. Personally I need nothing, I have no money to spend and have no business to do in that part of town but guess what I will be along these like a fashion plate &#8211; well less fashion plate more industiral soup tureen. Anyway if like me you have no cash, and no reason to spend more on your credit card then I daresay I will see you there unable to resist.<\/p>\n<p>Hell we could go for a coffee afterwards I can&#8217;t afford that either.<\/p>\n<p>It&#8217;s open until 28 th February &#8211; you have time.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Pop up shop. Now come on this time two years ago you would have assumed that was something to do with your toaster. Pop tart&#8230;.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,24,104,83,1161,77,1],"tags":[],"_links":{"self":[{"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/posts\/2665"}],"collection":[{"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/comments?post=2665"}],"version-history":[{"count":0,"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/posts\/2665\/revisions"}],"wp:attachment":[{"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/media?parent=2665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/categories?post=2665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alisonsdiary.com\/wp-json\/wp\/v2\/tags?post=2665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}